Selling Cars in the Digital Age by Edward Shaffer

A comprehensive guide to boost profits at your dealership through better lead handling processes and accountability, In this book… Automotive marketing pros, proven industry thought leaders, and former auto dealership internet managers and salesmen outline the concepts, strategies, and game plan to help you boost the productivity of your sales team. Sell more cars in a digital age by mastering your CRM and by understanding how consumers shop for vehicles online.