A Short Guide to Marketing Model Alignment & Design by David Young
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Author:
David Young
Category:
General Novel
ISBN:
9781543915563
Publisher:
Bookbaby
File Size:
1.43 MB
(price excluding SST)
Synopsis
Marketing Models are neither just Statistics nor just Marketing, but a synthesis of the information sources creating a cohesive predictive system. If youre looking for a book that talks about the logic of marketing and the design of statistical models in an integrated way to increase model accuracy and improve business profits, then this book was written for you.
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