FUNDAMENTALS OF SPORTS MANAGEMENT by FARAH AIMI BINTI MOHD KUDZI, ALIZATUL NADIRAH BINTI ABIDDIN, FATIN MURSHIDA BINTI ZAKARIA

Fundamentals of Sports Management is an engaging and accessible introduction to sport management that consider basic management process; Planning, Organizing, Leading and Controlling. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sports industry, addressing topics including the definitions of sports management, the role of manager, levels of management, and theories involved in management.