The Content Puzzle by Andi Robinson

There are many parts to your product or content marketing strategy. From topic research to audience development to creative concepting, there are many things that you need to consider. Section I of The Content Puzzle lays out the pieces you need to think about when building your marketing plan. So, what is the missing piece that marketers often don't think about? The psychology of your audience. Whether you are a marketer or a business owner, your goal is to help your company make a profit. To do that, you need to convince people to part with their money. Today's consumers are savvy about marketing tactics and critical of businesses who are not sincere in their marketing tactics. Understanding your audience means understanding what will cause them to take action – whether that is reading your blog post, sharing your social media post, or making a purchase. Section II of The Content Puzzle delves into how personality types and emotions should play into your marketing efforts. After reading this book, you will know all of the pieces, including the missing one, that you can use to bring your complete marketing picture into focus.