Cultural Sensitivity and Adaptation in Asia Marketing Management by Mohd Farid Shamsudin, Affendy Abus Hassim, Nasution Ismail

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Title: Cultural Sensitivity and Adaptation in Asia Marketing Management

Author: Mohd Farid Shamsudin, Affendy Abus Hassim, Nasution Ismail

Category: Business & Management

ISBN: 978-967-25891-8-1

Publisher: ABRN Asia Resources

File Size: 0.14 MB

Format: EPUB (e-book)

DRM: Applied (Requires eSentral Reader App)

RM 60.00 Buy Now (price excluding SST)

Synopsis

Innovation technology has become a driving force in the world of business. It has become an essential component of economic growth.

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