The Analytics Sandwich by Luís Guimarães

In "The Analytics Sandwich", the authors advocate a departure from traditional intuition-based decision-making to embrace the power of advanced analytics and artificial intelligence. This book introduces the Analytics Sandwich framework, emphasizing the integration of intuition and analytics for effective decision-making in a complex, dynamic world. Through diverse use cases, readers witness the transformative potential of advanced analytics, encouraging a shift from conventional tactics. The structured approach outlined in the book empowers leaders to identify high-value analytics projects aligned with strategic goals and manage them effectively.

Ultimately, "The Analytics Sandwich" serves as a practical guide for executives and leaders to strategically leverage data, ensuring that every critical decision is informed and enhanced by analytics.