SUSTAINABLE DEVELOPMENT IN BUSINESS by Editor: Shafie Sidek, Meor Rashydan Abdullah & Yee Choy Leong

In an era characterized by rapid technological advancements, globalization, and a growing awareness of the need for sustainable practices, the concept of sustainability has transcended traditional boundaries to become a pivotal force reshaping the world of business. This book, "Sustainability in Business: Navigating a Digitalized Future," is a comprehensive exploration of the intersection between sustainability and the ever-evolving digital landscape. As we delve into the thirteen insightful chapters of this book, we embark on a journey that unravels the multifaceted realm of sustainability, weaving together vital threads of sustainable development, technology, supply chain dynamics, and social entrepreneurship. Each chapter offers a unique perspective, examining the role of Sustainable Development Goals (SDGs) in resource planning, the transformative impact of technology in our increasingly digitalized world, strategies for optimizing supply chain sustainability, and the evolution of social entrepreneurship. The book also extends its gaze to diverse industries and products, ranging from marketing, legal frameworks, social media live streaming, mobile payments, and technology transfer offices to commercialization, customer relationship management (CRM), artificial intelligence (AI), and urban planning. Furthermore, it explores the relevance of sustainability in sectors as varied as the elderly care industry, food and beverages, e-commerce, and dairy products.