Behavioral Economics and Smart Decision-Making by Ankal Ahluwalia

The illustrations in this book are created by “Team Educohack”.

"Behavioral Economics and Smart Decision-Making" explores the modern approach to economics, emphasizing the impact of psychology and human behavior. We delve into various theories within this field, including Prospect Theory, measurement principles, and heuristics and biases. Our book also discusses how behavioral management modernizes traditional management practices.

Designed to enhance understanding, this book is an essential resource for anyone interested in the intersection of economics and psychology.