The Business of Wine Production by Abhaya Panicker

Wine is more than a beverage—it is a symbol of tradition, culture, and connection. For over 8,000 years, winemaking has intertwined nature and human creativity, creating an industry that celebrates craftsmanship and innovation. Each bottle tells a story of the land, the people, and the history that shaped it.
This book provides a deep dive into the wine business, exploring every aspect from cultivating vineyards to marketing strategies tailored to modern consumers. We examine how global trends, especially among millennials, are reshaping the wine industry.
Whether you are a wine enthusiast, entrepreneur, or professional, this guide offers invaluable insights into balancing tradition with modern business practices. Discover how the art of winemaking continues to evolve while preserving its timeless appeal in a competitive global market.