Digital Art Market by Felicity Moreau

Digital Art Market explores how blockchain technology, NFTs, and online platforms are revolutionizing the art world. It examines the shift in art sales, exhibition methods, and ownership definitions, driven by innovations that democratize access for both artists and collectors. For instance, NFTs enable artists to sell work directly to buyers, bypassing traditional galleries, while blockchain ensures provenance tracking and digital ownership. The book begins with the fundamentals of blockchain and NFTs, progressing through the growth of online art platforms and culminating in discussions of AR/VR's future impact. It highlights both the possibilities and challenges of this evolving landscape.

The book also acknowledges the environmental impact of NFTs and the rise of sustainable blockchain alternatives. This book provides a comprehensive overview of the digital art market, equipping readers with the knowledge to navigate this space. By providing data-driven research, case studies, and a balanced perspective, it's a valuable resource for artists, collectors, investors, and anyone intrigued by the convergence of art and technology.