Corporate Slogans Fails by Ethan Evans

Corporate Slogans Fails investigates the precarious nature of corporate branding, focusing on the missteps that lead to marketing failures and public relations disasters. It reveals how easily a seemingly clever advertising campaign can backfire, turning a brand into a symbol of ridicule. The book highlights the importance of understanding consumer perception and the potential impact of social media in amplifying marketing mishaps.

Did you know that a lack of cultural sensitivity in global advertising can lead to significant brand damage? The book explores these failures through detailed case studies, analyzing the linguistic and cultural factors involved, along with the psychological principles influencing consumer reactions. It progresses from introducing core branding concepts to examining real-world examples of mistranslations, tone-deaf messaging, and other blunders.

Corporate Slogans Fails provides a framework for developing and testing slogans to minimize risk, along with practical advice for crisis management, emphasizing the need for a responsible, culturally sensitive approach to marketing and advertising. This analytical approach provides readers with a comprehensive understanding of how seemingly small miscalculations can have far-reaching consequences for brand reputation.