Rock Radio Rivalries by Mason Scott

Rock Radio Rivalries dives into the high-octane world of rock radio, dissecting the fierce battles between stations that shaped music trends and cultivated loyal listeners. The book exposes how programming decisions weren't just about playing tunes; they were strategic moves in a cutthroat competition for ratings dominance. For example, legal battles over call letters and signal strength significantly fueled radio rivalries. The book highlights the critical role of program directors and DJs, revealing their influence on playlist curation and promotional tactics. It also emphasizes the reciprocal relationship between stations and their listeners, illustrating how radio fostered a sense of community. Through archival materials, industry publications, and firsthand interviews, Rock Radio Rivalries traces rock radio's evolution from the early days of broadcasting to the rise of Album-Oriented Rock (AOR).

The book progresses by first establishing the historical context of rock radio and then delving into the programming techniques employed by rival stations. By examining these localized rivalries, the book offers a nuanced understanding of how regional tastes influenced music programming, providing valuable insights into a pivotal era of music history.