营销圣经 by 苗桂芳

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Title: 营销圣经
Author: 苗桂芳
ISBN: HNQCN_9787540223731_06041068
File Size: 1.00 MB
Format: EPUB (e-book)
DRM: Applied (Requires eSentral Reader App)
(price excluding SST)

Synopsis

营销是关于企业如何发现、创造和交付价值以满足一定目标市场的需求，同时获取利润的学科。营销学用来找到最适合企业进入的市场细分和适合该细分的市场供给品。

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