"Fake it till you make it." The old adage may be a hallmark of our personal and professional lives, but the truth is inauthenticity leads to dissatisfaction—and disaster. To be happy, successful, and sustainable, you need to be genuine and be yourself. Years of working in public relations, along with her personal experiences, have shown Anna Crowe that authenticity is the most important skill in business today. In Get Real, she helps you break bad habits and integrate who you are, what you do, how you do it, and how you present yourself into one sincere, powerful package. With advice on topics ranging from individual growth to leadership skills, corporate culture, and brand identity, this book will help you infuse everything you do with authenticity, leading to a happier, more productive, and more profitable life. Don't fake it—use the genuine tools within (and what's exclusively yours) to unlock the power of authenticity in your world.