What made you pick up this book? Perhaps you're wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it's all of the above. Whatever the case, the book made enough of an impression that you picked it up and are now reading these words. What this moment demonstrates is the idea behind what an authentic brand is all about—owning a perception in the marketplace that compels people to take action. In Your Brand Should be Gay (Even if You're Not), Re Perez—seasoned Brand Strategist, keynote speaker, CEO and founder of Branding For The People—uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.