Leaders require context for what they do and how they spend their time. A philosophy that guides their behavior and the things they treat as a priority. Without context, leaders tend not to lead. They flit. They simply follow their nose and spend their time on the crisis of the day. They manage the momentum of the organization rather than disrupting it based on the need to respond to changes in their environment that shout out a new direction. The appropriate leadership context for today’s rapidly changing and unpredictable world should be all about serving people; "on the inside" – employees, and people "on the outside" – customers. You can't plan your week without getting your thinking straight on which philosophy YOU believe in as a leader. Do you want to control and direct people or do you want to serve and take care of them? For some, subordinating oneself to another person is completely out of their comfort zone. The issue is: which leadership philosophy better serves an organizational strategy today in a world where long term success and survival depends on the ability to stand out from the competitive herd? Where strategy execution separates the winners from the losers; where employee engagement determines if your game plan rocks or goes down in flames. My money's on serving. If you decide to serve rather than control, this book is for you. I will show you some simple, practical things you can do every day of the week to promulgate serving both within your organization where your warriors live, and on the outside where customers and competitors live.