What if there was a proven method to running a highly profitable business? A method that helps you achieve significantly higher productivity from your employees. A method that allows you to align your business to what is important to you. Wouldn’t you want to use it? The 2% Effect is a book for business owners and managers who want to achieve higher profitability. Written in a positive, practical and interesting way, The 2% Effect outlines four principles that will reduce complexity, simplify people management and create an environment that supports high performance: • A culture built on proven contemporary techniques that can make your business more profitable. • A culture where management of 98% of your team becomes simple and meaningful for you and your employees. • A culture where your people problems are resolved quickly. • A culture built on your core business values.