FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchanter, The Connector, and The Peacemaker as they reveal the secret tools they use in online communities to enchant and engage their members. They explain the alchemy of their work and offer ingredients you can add to your social media presence to make it more brain-friendly in light of recent neuroscience and new media psychology research.