Wondering How You Can Optimize Your Marketing Mix? As advertising choice and complexity increases, business managers need to upgrade their knowledge on how to refine their marketing strategy to meet the sales objectives of their business. Learn how to increase Return on Ad Spend (ROAS) by: • Understanding how consumers shop and engage online with your brand • Capturing online consumer engagement and conversion data into Google Analytics • Killing Last-Click Attribution (LCA) models promoted by CRM platforms • Embracing cross-device, multi touch attribution models and reporting • Eliminating data silos and creating a unified view of your marketing investments. When you consider how much businesses spend on marketing each year, it makes sense for managers to read this book and embrace practical sales attribution models and concrete ways to help their business generate more sales from their marketing budgets.