25th Anniversary Edition - For business owners and professionals who want to sell more products and services In your hands, you hold a book of timeless principles, ideas, and tips. Since this book was released in 1999, thousands of people have read and taken action on the ideas within. It has become an underground bestseller and a favorite book to gift to others. You will discover how to: 1. create an extreme sliver of focus, 2. position yourself for more prospects, 3. execute a strategy for more referrals, and 4. develop a path for more business!