Culture is an organizations most competitive advantage. Most leaders want to create intentional conscious cultures that attract, retain and engage the best talent available, and yet, do not know where to start. This 50 page practical workbook provides a path to building YOUR unique culture and developing YOUR competitive edge. The definition of culture can feel nebulous. To some it is about foosball tables while to others it is about posting values on the wall and having quarterly all hands meetings. That is not culture. Only when you understand what culture is can you change it. Simply put, culture is the employee experience. It can be described, seen, observed and measured. It becomes a conscious culture when that experience matches the leaderships intentions. This practical step-by-step workbook provides leaders with the opportunity to build the bridge between the leaders intentions and the employee experience. The conscious culture model covers: Design - vision, mission, values, behaviors Listen - culture survey and plan Develop - conscious manager training, leadership development and HR system culture alignment Share - employment brand This practical step-by-step guide is ideal for all organizational leaders, HR professionals and anyone compelled to understand and influence organizational culture levers under the control and influence of the leadership team.