Selling by Not Selling - From $24 to a Turnover of $400 Million by Jim Penman

This is the story of Jim’s Group, as told by its founder. An account of how a $24 business investment turned into one of the world’s largest franchise chains, with over 3250 Franchisees in four countries and a turnover of $400 million. This is franchising as you’ve never seen it, with unique systems to protect and empower franchisees, and a passion for customer service that has reduced customer complaints to a fraction of their former level. It is also an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes.