Find Your Unique Value Proposition, In Principle and Practice by Rowena Patton

This book was written by top real estate agent Rowena Patton, Keller Williams International’s ‘2007 rookie of the year,’ a 60m producer and developer of team-building systems and customer programs used by the AllStar Network of agents around the country. It was written for real estate agents wanting to convert more home browsers to homebuyers, and more home value-checkers to home sellers. It’s for those agents wanting to convert more prospects into clients, and more clients into forever clients, who provide repeat and referral business throughout an agent’s career. Youll find detailed how-tos on developing your own Unique Value Proposition, as well as an in-depth look at the Allstar Programs along with a breakdown on how to create your own, along with scripts on how to present them.