Disrupted, From Gen Y to iGen: Communicating With The Next Generation by Stefan Pollack

Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf