Conversations on Managing Marketing by Darren Woolley

Conversations on managing marketing:  Mark Ritson on the importance of mastering marketing principles  Nick Law on creativity in a digital age  Scott Hagedorn on dealing with the increasing complexity of the media market  Andrew Reeves on the challenges facing the advertising agency business model  Sandra Wiles on leveraging and optimising sponsorships  Gil Snir on programmatic media buying and its impact on advertising  Kshira Saagar on data transformation within your organisation  Ashton Bishop on the disruptive effect of change on organisations  Ed Pank on creativity and innovation and their importance to business  Martin Cass on how data is making media planning and buying more accountable  Mari Kauppinen on the need for short-, medium- and long-term strategy  Will Scully-Power on big data, small data, and first-, second- and third-party data