BATIK INDUSTRY IN MALAYSIA AT THE CROSSROAD: BUSINESS AS USUAL OR GREEN IMPERATIVE? by MOHD RAFI YAACOB, NUR FAIZAH MAT ZAIN.

In Malaysia, batik industry especially in Kelantan and Terengganu is one of the handicraft products that contributed significantly to the country’s economy even the industry has poor environmental record and has attracted attention from stakeholders. Behind the uniqueness of the batik that draws attention, this book gives a clear picture about the threat of the natural surroundings give the long-term impression. This book comes out the result on the research by the authors.