So You Want to Run for Public Office? Things You Should Know and Do if You Want to Win by Jay Townsend

“So You Want to Run for Public Office” is a complete guide on how to become a successful candidate for public office. Learn how to define an election, raise money, conduct a survey, budget a campaign, devise and execute an advertising strategy, make the most of free media, and monitor the pressure points of a political campaign to keep it on track. This book includes real life examples of successes and failures, and valuable instruction on how to negotiate with campaign consultants.