Mass Communication and Journalism in the Digital Age by Chandak Somayaji

"Mass Communication and Journalism in the Digital Age" explores the process of sending messages to large audiences simultaneously. We delve into various forms of mass communication, communication models, their evolution, marketing strategies, OTT platforms, and media industries.
Our book covers media and communication both at individual and collective levels. We also examine journalism, the fourth pillar of democracy, discussing its forms, origins, evolution, and the impact of technology on it. Surrounded by information, this book helps you understand how it is dispersed and channeled.
Whether you're a media enthusiast or a professional in the field, this book provides valuable insights into the dynamics of mass communication and journalism in today's digital landscape.