Color Psychology by Dawn Chekulski

Color Psychology explores the significant impact of color on human behavior, emotional responses, and decision-making in both business and everyday life. It reveals how strategic color use can enhance branding, improve user experiences, and drive marketing success. Intriguingly, color influences perceptions of trust and value, while cultural contexts shape color associations, meaning the same color can evoke different reactions across societies. The book bridges business, psychology, and design to demonstrate how psychological theories inform effective visual communication.

Chapters progress from fundamental color theory and psychological associations to color's influence on branding, UI/UX design, and even interpersonal communication. By presenting a balanced perspective of scientific evidence and cultural nuances, the book offers practical, research-backed guidance for marketing professionals, designers, and anyone interested in understanding the power of color.