Counter-Message Influence by Dawn Chekulski

Counter-Message Influence explores the surprising power of messages that seem contrary to your goals.
It reveals how understanding psychological reactance, the resistance people feel when their freedom of choice is threatened, can be strategically used.
Discover also how strategic message framing shapes perceptions, turning potential opposition into a pathway for influence.
For example, "anti-ads" in marketing cleverly use reverse psychology to boost brand awareness.

The book challenges conventional persuasion techniques, advocating for creating conditions that foster self-persuasion.
It begins by grounding readers in the psychological principles of cognitive dissonance and behavioral economics, then progresses through strategic message framing techniques, and concludes with real-world case studies in areas like conflict resolution.
By understanding and ethically implementing counter-message strategies, readers can navigate complex interpersonal dynamics and achieve their desired outcomes.