Lies Startups Tell Themselves to Avoid Marketing A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs by Sandra Holtzman
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Author:
Sandra Holtzman
Category:
General Novel
, Business & Management
ISBN:
9781590799529
Publisher:
Bookbaby (SelectBooks, Inc.)
File Size:
7.84 MB
(price excluding SST)
Synopsis
So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@
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