9 Secrets to Protecting Your Brand in an Online World - The Business and Law of Trademarks by Nicholas D. Wells
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Author:
Nicholas D. Wells
Category:
General Novel
ISBN:
9781483545332
Publisher:
Bookbaby
File Size:
0.25 MB
(price excluding SST)
Synopsis
For many businesses, their brand is their most valuable asset. Yet few understand the secrets to protecting a brand in a world of ecommerce, social media, and global business. In this concise guide, attorney Nicholas Wells explains the how and why of brand management from a legal perspective, including selecting trademarks, the registration process, enforcing your legal rights, and much more.
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