9 Secrets to Protecting Your Brand in an Online World - The Business and Law of Trademarks by Nicholas D. Wells

9 Secrets to Protecting Your Brand in an Online World - The Business and Law of Trademarks by Nicholas D. Wells from  in  category
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Category: General Novel
ISBN: 9781483545332
Publisher: Bookbaby
File Size: 0.25 MB
Format: EPUB (e-book)
DRM: Applied (Requires eSentral Reader App)
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Synopsis

For many businesses, their brand is their most valuable asset. Yet few understand the secrets to protecting a brand in a world of ecommerce, social media, and global business. In this concise guide, attorney Nicholas Wells explains the how and why of brand management from a legal perspective, including selecting trademarks, the registration process, enforcing your legal rights, and much more.

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