Brandscaping Unleashing the Power of Partnerships by Andrew M. Davis

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Author: Andrew M. Davis
ISBN: 9780985957605
File Size: 0.72 MB
Format: EPUB (e-book)
DRM: Applied (Requires eSentral Reader App)
(price excluding SST)

Synopsis

In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

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