Why do diets initially work, but, over time, fail to keep the weight off? Why are many of us subject to so-called “yo-yo” dieting, in a never-ending S-curve of fluctuating pounds as measured by a scale? Why do people with good intentions work so hard to become thinner, only to end up frustrated and defeated? By exploring these and similar questions around the issues of exercise, nutrition, and health, Ashly Torian developed the END Zone, a sustainable, natural way to a healthier lifestyle. The END Zone is not a weight-loss program. It’s not a fad diet. But by entering the END Zone, you will lose the weight and it will stay off. If you are in an unhealthy relationship with food, the END Zone will help you find the balance that’s best for optimizing your body’s potential. That’s because the END Zone is a mindset, a way to think about who you are, what you want to do, and the body you need to do it.