This book is the result of our common interest in Critical Discourse Analysis (CDA) which is an approach that offers researchers space to explore inequalities that often go unnoticed and therefore unchecked in texts and talk. When reading media texts, the need to critically analyse structural inequalities is even greater because the word of the media is very often regarded as the truth. As researchers, our interest must be to uncover and document this truth. Proponents of CDA opine that the way media texts represent people, events, actions, and even relationships are not neutral. Researchers who take a CDA approach to the analysis of media texts are therefore interested in uncovering choices that are made in the representation of news. In doing so, they reveal ideological workings that benefit some more than others. analisis semiotik persembahan harian.